How to Create Product Labels in Magento 2?

In the competitive world of eCommerce, product labels serve as an effective tool for drawing attention to specific products, promotions, and key offerings. Magento 2, being one of the leading platforms for online stores, allows you to create and manage these dynamic product labels efficiently. This guide will walk you through the process of creating product labels in Magento 2, enhancing your store’s visual appeal, and driving more customer engagement.

Why Use Product Labels in Magento 2?

Product labels are more than just visual tags on your products. They help in communicating value directly to the customer at first glance. Here are some common use cases for product labels:

Highlighting promotions (e.g., “50% Off,” “Buy 1 Get 1 Free”)
Drawing attention to stock statuses (e.g., “Limited Stock,” “New Arrival”)
Encouraging urgency and increasing conversions with “Last Chance” or “Deal of the Day” labels.

By visually communicating these factors, product labels can significantly enhance your store’s user experience (UX), helping to guide customer behavior and increase sales.

Prerequisites for Creating Product Labels in Magento 2

Before diving into the steps for creating dynamic product labels, you need to ensure that you have the appropriate setup in place. Magento 2 does not provide product label functionality out of the box, so you’ll need an extension to enable this feature.

Installing and Configuring a Product Label Extension

Magento 2 Product Label extensions, like the one offered by BSS Commerce, make the process of creating and managing product labels seamless. Here's how to install and configure the extension:

Purchase and Install the Extension: Head to the Magento Marketplace, search for the desired Product Label extension, and make the purchase. Once downloaded, install it via the Magento Admin Panel by navigating to System > Web Setup Wizard > Extension Manager.
Configure the Extension: After installation, go to Stores > Configuration > BSS Commerce > Product Labels to set up the general configurations for the extension. You’ll be able to adjust label visibility, design preferences, and conditions for displaying labels.

Highlight special deals and product features with custom labels. Get Started with the Magento 2 Product Label Extension by BSS Commerce: https://bsscommerce.com/magento-2-product-label-extension.html

Ensuring Correct Permissions

To successfully create and manage product labels, make sure you have the proper admin permissions. Navigate to System > Permissions > User Roles to check if you have access to the BSS Commerce Product Label module.

Step-by-Step Process for Creating Product Labels in Magento 2

Now that your Magento 2 store is ready for product labels, let's break down the step-by-step process to create, configure, and assign them.

Step 1: Accessing the Product Label Extension in Magento Admin

Once the extension is installed, go to your Magento Admin and navigate to BSS Commerce > Product Labels. Here, you’ll find an interface for managing label settings, rules, and design options. This is where you can view existing labels or create new ones.

Step 2: Creating New Labels

To create a new dynamic product label:

Click on “Add New Label” in the Product Labels section.
Give the label a meaningful name (e.g., “Sale 50%”).
Choose visibility options: Select whether the label will be displayed on product listing pages, product detail pages, or both.
Assign customer groups: You can restrict label visibility to specific customer groups (e.g., wholesalers, retail customers).

Step 3: Configuring Label Display Conditions

Magento 2 allows you to configure rule-based conditions for your labels. For example:

Display a “New” label for products added in the last 30 days.
Show a “Limited Stock” label when the product quantity is less than 10 units.

You can set these conditions by navigating to the Conditions tab under the label creation page. These settings give you the flexibility to apply dynamic labels based on product attributes, price, or stock status.

Step 4: Assigning Labels to Specific Products or Categories

You can assign your new label to specific products manually or bulk-assign them to categories or product collections:

Manually: Go to the product page in your admin panel, and in the Product Label tab, select the label you want to apply.
Bulk Assign: If you want to assign labels to multiple products in a category (e.g., “Summer Collection”), you can do so by setting conditions based on Category IDs in the Conditions tab.

Customizing the Design of Product Labels

A product label’s design is crucial in attracting attention while maintaining the brand’s consistency. Magento 2 Product Label extensions allow customization in terms of color, font, and label positioning. Here are some best practices for customizing labels:

Choosing the Right Colors and Fonts

Contrast for visibility: Ensure that the label’s color stands out against the product image. For example, if the product is a dark color, opt for lighter label colors like white or yellow.
Brand consistency: Stick to fonts and colors that align with your store’s branding to maintain a professional appearance.

Positioning Product Labels

Magento 2 allows you to position labels in various spots on the product image. The most common choices include:

Top-left: Ideal for promotional labels like “Sale” or “Limited Offer.”
Bottom-right: Often used for stock-related labels, such as “Low Stock” or “Back in Stock.”

Make sure the label does not obscure important product details in the image.

Advanced Tips for Maximizing Product Label Effectiveness

To ensure you’re making the most out of your product labels, here are a few advanced tips:

Using A/B Testing for Label Designs

A/B testing is a powerful method to determine which label designs are more effective. By testing different designs, you can measure the impact of labels on conversion rates. For example, try changing the position, color, or message on the label to see which variation drives higher sales.

Combining Labels with Other Marketing Tactics

Labels can work in tandem with your broader marketing strategies. For instance:

Pair “Limited Time Offer” labels with an email marketing campaign to create urgency.
Use labels in conjunction with flash sales or social media promotions for better results.

FAQs

How do I change a product label design after creation?

You can easily edit and update product labels by going to the BSS Commerce Product Label section in your Magento Admin panel. From there, navigate to the specific label you want to modify and adjust its design, text, or visibility settings.

Can I apply multiple labels to the same product?

Yes, Magento 2 allows you to apply multiple labels to a product, but it’s important to avoid visual clutter. You can use rules to determine which label has priority and how they are displayed together.

>>> More information about Magento Product Label: https://flic.kr/p/2qfwbNQ

Conclusion

Creating product labels in Magento 2 is an effective way to enhance your store’s visual appeal and improve customer engagement. By following the steps outlined in this guide—installing the right extension, customizing label designs, and applying them strategically—you can harness the power of product labels to boost conversions and elevate your eCommerce experience.

For more advanced tactics, consider using A/B testing or combining your labels with ongoing marketing campaigns to drive further engagement. Properly utilized, product labels can be a game-changer in maximizing your store’s potential.